SELECTED TEAM EXPERIENCE · 2024
Museum of Illusions NYC
Make the illusion the hook.
At Museum of Illusions NYC, a single visitor can become a whole table of lookalikes. The exhibits gave creators something to do on camera and gave audiences a preview of what they could try for themselves.
12.39 million reported impressions · 105 tracked creator activations
The assignment
Reggie Thomas spearheaded a year of creator partnerships that gave audiences a look inside Museum of Illusions NYC through the eyes of the people visiting it.
From visit to post
The team sourced creators across comedy, dance, travel, and New York lifestyle, contracted talent, and coordinated visits. The team also managed approvals, publishing schedules, and reporting across Instagram Reels, Stories, and TikTok.
About the results
The 2024 campaign report counts impressions across tracked content.
Project credit. Creator partnerships led by Reggie Thomas for Museum of Illusions NYC.
