The Brief
For its July 2026 kickoff in Seattle, Microsoft wanted a hands-on activity built around familiar product logos. Pinship Custom turned those marks into wearable collectibles attendees could personalize with rhinestones.
Production
Pinship adapted artwork, checked colors and finishes, and coordinated physical samples. The run covered Microsoft, Azure, Fabric, Foundry, Copilot, and Xbox. Copilot’s gradient required a printed finish.
On Site
Pinship coordinated staged deliveries for a program of 10,000+ custom pins. Microsoft confirmed receipt before kickoff.
“Your pins were a hit! We had people bedazzling them onsite at the venue and then wearing them on their lanyards throughout the event.”
Chris Duarte, Microsoft
Project credit
Pinship Custom produced the pins for Microsoft. Microsoft led the on-site activation.
